At this point, just about everyone with a driver’s license — and even those without — is aware of the dangers of texting and driving. However, simply because people know a behavior is dangerous doesn’t mean they’ll stop doing it. It’s part of human nature for some people to believe that they will be the lucky one and will avoid having an accident when they text and drive. However, this is too great a risk to take.
The car company Volkswagen understands this as well, and a new ad campaign in Sweden (although it’s relevant here in Chattanooga and all over the world) aims to give drivers a tangible, handheld reminder of the risks of texting and driving. Crashed Cases are phone cases made from twisted, crumpled metal recovered from actual car accidents. It may feel slightly ghoulish, but when you’re in your car and go to pick up your cell phone and see the scratched and dented metal, you’ll probably think twice.
An attempt to decrease accidents
The Crashed Cases campaign is a partnership between brand management company NordDDB and Volkswagen Stockholm. They launched the initiative after Sweden introduced a law this past February banning the use of phones while driving. However, despite this legislation, the auto accident rate has not changed.
So, the company decided to help “drive” the point home by designing a limited edition run of Apple iPhone 8 cases made from the sheet metal of cars damaged in texting-and-driving accidents. Volkswagen chose to make 153 cases. Why 153? It represents the number of crashes that have occurred since the implementation of the ban.
“We know how easily it happens that you accidentally pick up your phone to receive a call or to send a text,” says Johan Karlsson, Brand Manager at Volkswagen Stockholm. “But you are 23 times more likely to be in a car accident if you text and drive, so it’s important to know how serious the matter is. We believe a phone case made by unfortunate cars makes you think twice before you pick up your phone. It will be like a silent reminder to keep focus on the road and not multitask while driving.”
The proceeds from Crashed Case go to the Swedish accident survival and rehabilitation group Trafikskadefonden, helping victims of highway and road accidents. The cases can be shipped to the United States, and are available online for 600 Swedish crowns, or about $70. Each case is handmade, and has its own unique number engraved in it.
A recent nationwide study by Zendrive showed that drivers distracted by phones are at the top of the “risky driver” list, and most likely to have an accident. However, there are options for those who just can’t resist answering a text. Apple’s recent iOS update has a feature called “Do Not Disturb While Driving,” which shuts off notifications and sends an auto-message to any texts letting the sender know that the recipient is currently behind the wheel. People who use the Do Not Disturb feature use their phones eight percent less than those without a similar feature.
At Wagner & Wagner Attorneys at Law, we want all our clients to be safe behind the wheel. If you were injured due to a distracted driver, talk to our car accident attorneys today for assistance. We serve clients in Chattanooga and Cleveland, Tennessee, in North Georgia, and all surrounding counties. Call us today at 423-799-3532 or complete our contact form to schedule your free consultation.